Location: Greenwood School
Position Type: Full-Time
Reports To: Director of Advancement
Position Overview
Greenwood School is seeking a dynamic, creative, and highly organized Marketing and Events Specialist to elevate our brand presence, lead campus and community events, and foster deep engagement across our school. This role is responsible for driving our daily digital presence, managing signature events (such as our annual 5K and Gala), growing alumni relations, and supporting institutional fundraising and PTO initiatives.
The ideal candidate is a skilled multi-tasker with a keen eye for visual design, strong narrative writing skills, and a passion for building vibrant educational communities.
Key Responsibilities
Brand Awareness & Digital Communications
- Social Media Management: Plan, create, and schedule daily engaging content across all school channels (Instagram, Facebook etc.), highlighting student achievements, campus life, staff birthdays, and upcoming activities.
- Content Creation & Newsletters: Write, design, and distribute regular digital newsletters to parents, faculty, and stakeholders using email marketing tools and manage website content.
- Paid & Earned Media: Coordinate print ads, contribute articles to local magazines, and build connections with regional TV and radio outlets to amplify brand visibility and enrollment marketing.
- Brand Consistency: Utilize design tools like Canva to maintain visual standards across all digital and print assets.
Event Planning & Execution
- Signature Events: Direct and execute large-scale signature events, including the annual 5K Run, the annual Gala, and traditional campus events.
- PTO Collaboration: Partner closely with the Parent-Teacher Organization (PTO) to co-coordinate events, offer logistical support, and streamline campus event calendars.
- Grade Level Chair Support: Provide marketing, planning, and operational support to Grade Level Chairs for grade-specific activities and gatherings.
Alumni & Community Engagement
- Alumni Network Growth: Develop and execute creative strategies to reconnect with alumni, increase alumni event participation, and build a sustainable alumni database.
- Community Outreach: Represent Greenwood School at local community functions to foster partnerships and raise local awareness.
Fundraising & Donor Stewardship
- Campaign Support: Collaborate on annual fundraising campaigns, proposing innovative strategies and digital campaigns to increase donor participation rates across parents, alumni, and friends of the school.
- Donor Acknowledgments: Write, produce, and manage the timely distribution of personalized mail and email thank-you letters to all donors and event sponsors.
Qualifications & Skills
- Education: Bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or a related field (preferred).
- Experience: 2 years of experience in marketing, social media management, public relations, or event coordination, ideally within an educational, non-profit, or community-focused environment (preferred)
- Technical Skills:
- Advanced proficiency with Canva or Adobe Creative Cloud.
- Experience with social media management platforms (e.g., Meta Business Suite).
- Familiarity with email marketing tools
- Communication & Writing: Exceptional written and verbal communication skills, with a talent for persuasive storytelling and copy editing.
- Event Management: Demonstrated track record of coordinating complex, multi-faceted events from inception to post-event evaluation.
- Soft Skills: Strong project management skills, flexibility for occasional evening or weekend events, and a collaborative spirit.
